Showing posts with label business. Show all posts
Showing posts with label business. Show all posts

Sunday, November 5, 2017

Go. Go. Go. (Because No Matter What, You Have to Try)

It's been over a year since I wrote a blog on here. It's amazing how fast time moves by. I'm not even sure what I'm planning to write about right now. Part of that may be because I'm sick with a cold and have brain fog, but I think part of it is that there is just too much going on that it's overwhelming and hard to focus on one particular idea.

On the home front, our son is two years old now. He's becoming such a wonderful and intelligent little boy. I couldn't be prouder. His vocabulary is still minimal but he at least has some useful words going for him: "go" seems to be his favorite go-to whenever he wants something. He gets behind me like I'm a train and says "go go go" to lead me wherever he wants to go. He also learned to say "no" a week after turning two. It's amazing how quickly that word happens! I'm particularly grateful he learned the word "bye" on his birthday. Albeit, he said it to a fountain at the Westlake Promenade, but he said it. At least now when our friends leave, he says "bye" instead of "go! go! go!".

Our son on the "go" during his two year photo shoot

Watching him every day reminds me of how carefree life could be. Yet, at the same time, it reminds me that no matter what age you are, things are never easy, and you always think it was easier when you were younger. But that's not really true, is it? No matter how small the situations we used to face seem to us, in comparison to what we're going through now, it was probably just as stressful at the time. When our son throws himself down on the floor over not getting anymore raisins (or a third apple for the day!), I'm sure, in that moment, it's the end of the world for him. It's the most stressful thing he's ever experienced in his life. The difference is, as a two year old, he throws his fit, he cries, and screams, and ten minutes later, he's forgotten about it. He's moved on. It happens time and time again, whether he's refused something or he gets rambunctious and runs straight into a wall accidentally (which he didn't even cry about and I still don't know how!).

The most notable time was when we first moved into our new house. It's two stories and our son had never dealt with stairs before. Our first full day in the house, he decided to try walking down the stairs. And he fell. My heart leaped from my chest in that moment. I caught him halfway down the stairs. He had a bump on his head. He cried. And yet, fifteen minutes later he was running around the house playing as usual and a half hour later, he was crawling back up and down the stairs without fear. (He hasn't tried to walk down since and has become very proficient on them!). I, on the other hand, still hold my breath, two months later, every time I watch him go near the stairs.

So, here's the real question.

At what age did we stop learning to move on? At what age did we decide we needed to stress all day long, otherwise we'd never find a solution for our problems? It happens subconsciously...and I'm sure there are people out there who know how to deal with their stress that this doesn't apply to. However, for the rest of us, I feel like we spend our days floundering going over the many missteps we took and pondering over how to correct them.

As a restaurant owner, I know this is a problem both my husband and I deal with. We spend days, weeks, months...at this point, years, trying to figure out reasons for anything that's gone wrong. Some days, like last night, we're busy. Not just busy. We were packed. But other days, it seems like the entire world is staying home. That may be the most confusing part of all. What makes people decide one night or one week to all come out but then spend days or weeks never coming by? Are we forgotten about? Is our menu not diverse enough? Does our aesthetics lack? Is our service not up to par? Do we need more advertising? How do locals still not know we exist after three years?

Going around from table to table, we constantly get praised on our restaurant. On how perfect everything is. But it often feels like we're still missing something, because if we truly were perfect, we should be busy all the time. Right?

My husband and I took a trip to New York City at the end of September for our anniversary vacation. Actually, we drove from Nashville to Niagra Falls to New York City, but that's a whole other story! The point is, our experience in NYC was eyeopening. At every restaurant we went to (even a 3.5 star Yelp rated restaurant...which is not the same as 3.5 star in Los Angeles) we had tasty food, gorgeous aesthetics, and impeccable service. Their service standards at a 3.5 star restaurant where better than most 4+ star restaurants in Los Angeles. From there, we experienced two Michelin star restaurants: The Musket Room (which is the only other New Zealand fine dining restaurant in the USA) and Le Bernardin, the top restaurant in NYC and voted #2 in the world. At The Musket Room, we dined in a rustic fine dining space, similar in size to our own but full of personality. It was inviting, intimate, and instantly set off romantic vibes in your head. Brick walls gave off the old New York vibe, completed with soffit lighting and rustic wood paneling on the ceiling. When we arrived, the host stood at a music stand by the entrance. Once seated, we were handed our custom menus for our set menu, complete with a wax seal. Our server was constantly waiting on us, bringing our wine pairings and explaining them to us. He was knowledgable and friendly. The food was delicious, and Gwith truly felt like he was back in New Zealand by some of the flavors that Matt Lambert showcased.

When we went to Le Bernardin, it was at a different level than we've ever experience in our entire life. Upon arrival, Gwith had to get a suit jacket because jackets are required inside the restaurant. We sat in the cocktail lounge, waiting for our table, and took a look at the cocktail list. Gwith quietly mentioned to me, "I don't have my glasses," as it's hard for him to read a menu without them. Low and behold, the host walks up next to him with a box of temporary reading glasses in three different prescriptions. Wow. Mind blown. After we ordered our cocktails, we were escorted to our table where I was provided a stool to set my purse on. The aesthetics were nice, with wood paneling and lighting accents throughout. I definitely preferred The Musket Room's rustic feel. Although the check was ironically higher at The Musket Room (albeit it's family owned so it makes complete sense!), it felt like anyone could dine there for a romantic evening out. Le Bernardin you could tell was meant for only the wealthiest of New York City. To clarify that statement though, the service was not snobbish in any way. It just felt like Chuck Bass's father could be at a nearby table having a billion dollar business meeting. (That's a Gossip Girl reference! My latest Netflix guilty pleasure after my son is asleep each night!) The service was exceptional. Our servers and bussers were friendly and the kitchen staff made certain to attend to all of my allergies. There was not a single misstep the entire meal and I am still dreaming about the tasting menu we experienced. I would dine here again in a heartbeat.

Dining at Le Bernardin in NYC

We left our trip with a new vision. What we want to achieve is not out of our reach. Our restaurant definitely needs some refurbishing...our outdoor patio has already been fixed up with an array of beautiful plants. We look at it now and think, "Wow. This was incredibly bare before. How did we not notice it?" We are in talks with a designer to redo our restaurant's interior. Change the lighting, bring a more rustic fine dining vibe, and all around give personality to our interior, so our aesthetics match our food. Our plates have all been upgraded to stoneware, leaving behind the outdated white plates. We have blankets arriving for cool winter nights on the patio and reading glasses for those who forgot their own, because it's the little things that wow us. And we want to wow you. We are also proud to announce we have an amazing new front of house manager, Jillian, coming on board to bring a level of service that we so far have only seen in NYC.

Aroha's new on site herb garden at our outdoor patio
The problem is, being cooped up at our own restaurant for three years, we've been unable to observe or keep up with what other fine dining establishments are doing. And to be completely honest, there is only one fine dining restaurant in Los Angeles that I can think of that provides even near the same level of service as NYC, and that's Ocean Prime in Beverly Hills. Their service is consistently wonderful no matter which city you're located in. All in all though, Los Angeles has yet to do what NYC is doing.

But we're going to change that. If we continue down the path that we're aiming towards, you should be getting a taste of the NYC treatment right here in Westlake Village, California.

Change is coming.

This whole experience has been a rollercoaster for us. It's exciting and it's terrifying all at once. I feel like we're constantly taking leaps of faith to achieve our dreams and constantly letting our fears hold us back. Some changes we made early on were for the wrong reasons. Out of fear. Changes like trying to offer prices that competed with a local chain restaurant. Prices that did not cover our food (imported, fresh, and organic!) and labor costs. Prices that made it impossible for us to ever reach a profit. Or trying to offer mainstream food items like a burger on our fine dining menu (what were we thinking?). It didn't bring any customers our way by riding on the coattails of our fears. However, the second we started trying to make the food we wanted to make, our restaurant already began to improve. And that food isn't even showcasing my husband's incredible talents. His stress and fear holds him back from trying creative and exciting new items, and yet, every time he does, we improve. The problem with being a restaurant owner is that you spend almost 90% of your time focused on fear. It keeps you from leaping for your goals and showing the world what you can do. Sometimes, it feels impossible. Most times, fear has the complete opposite effect and instead of propelling you to make improvements, it makes you lose focus and fall behind.


New dessert collaboration by Gwithyen Thomas and Custom Cupcakes By Sarah:
Sarah's Chocolate Implosion Cupcake

Maybe some people find it ludicrous to try over and over again. I'm sure some people would've thrown in the towel by now. I won't lie: there have been plenty of moments where it just feels easiest to give up. Most times though, instead of giving up, you just need to reach a little (or a lot) further. You need to put aside your fears and go all in. You need to get up from the floor, wipe your tears, and head back up the stairs because maybe next time, you won't fall down. Maybe next time, you'll get to exactly where you want to be, completely unscathed.

Don't stop dreaming. Don't stop believing. Don't stop reaching for your goals. Not until you know you've done everything in your power to try. Then, no matter what happens, you know you gave it your all and at the end of the day, isn't that what's most important? Leaving behind the what ifs and the I should'ves, and instead (using our son's favorite word to get what he wants),

GO for it.

Friday, August 7, 2015

Our Aroha Summer & What's New on the Home Front!

Since we opened Aroha last September, our main goal was to build our customer base gradually while we learned the ropes of running a restaurant and made connections locally with the various newspapers. It was a tough experience to originally open so close to the winter months with little advertising when most people aren't in the mood to go out, and especially to try something new!

This summer though, we felt our staff and restaurant were ready for a big launch! I think the most important thing we've learned through the restaurant is that there will always be hiccups in any business. Nothing will ever be 100% perfect but timing is definitely everything. While we may still have an off day (who doesn't, right??), we now know how to work with the staff to improve any issues a lot faster.

After nearly a year of trying to begin valet parking for our restaurant, we were ecstatic in July to finally begin and thus have enough customer parking available to launch our full advertising campaign with confidence!! In the past month, we've been heavily pushing our name out on Facebook, running ads in 805 Living, The Acorn, and Beyond the Acorn. The Acorn has been fabulous to our restaurant and wrote both a review for their newspaper and an article for their magazine, discussing my husband and I.

Read the full article for Beyond the Acorn here
We've got some exciting things coming up at the restaurant in the next two months, including a new and much more extensive wine list beginning at the end of next week, an extended happy hour menu, and I'm sure my husband has a few new dishes up his sleeve! We've already added some new additions to our brunch menu and a couple new seafood salads to the lunch menu! Be sure to come in for Sunday Brunch soon to try our brand new Blueberry and House made Ricotta Pancakes, House Cured Ora King Salmon, Blackberry and Granny Smith Apple Oatmeal, and of course, New Zealand Venison Sausage (view the menu here)!

It's been exciting to see our numbers begin to jump and we are so grateful for all of the support from the community! The most challenging part is making sure my husband is there for all of the busy times now, which is a great problem to have, of course, but the timing of everything couldn't be crazier! While the restaurant continues to grow, so does my belly! With our baby due in October, Gwith has been a real trooper trying to balance everything. Every morning, he wakes up at 6 am to help me and my growing belly out of bed, before heading back to sleep (or to the supermarket if I'm craving something!) and then heading to the restaurant and returning home at 10 at night...of course, if he's not at the restaurant (he's pretty much always on the phone for the behind the scenes work though!) you can guarantee he's either at a prenatal appointment with me or organizing the house in preparation for our baby! I'd be lying if I said I wasn't in nesting mode right now and going completely crazy wanting everything to be perfect! I'm in awe of him everyday and how hard he works at home and at the restaurant for our growing family.

On the home front, we have had a busy week this week with not one, but two close friends flying in to stay with us for our baby shower on Monday! One friend is a close friend of Gwith's from New Zealand, Max, and the other is one of my best friends, Lisa, who I've only seen in person once since we were 10! We are so happy to have them both in town with us! So far, we've been taking Max to all of the "best" America has to offer. I say that sarcastically. For some reason, and Gwith was the exact same way originally, every visitor we have from New Zealand wants to go to places like Walmart and Taco Bell! No matter how much I try to convince them that we have much better quality stores and restaurants, apparently there is nothing more "American" than those places! Poor Max has been dying from the LA heat though! On Tuesday night, he arrived in the valley in pants and a long sleeve shirt. For anyone that lives here, you know how bad that is. That night, Gwith found him standing in front of our A/C vent, arms outstretched, trying to cool down. We're hoping to squeeze in a little time on Saturday or Sunday to show them around LA more, but we'll have to wait and see what Gwith's schedule is looking like at the restaurant.

I am so excited for our baby shower on Monday! As I've entered the third trimester, the past number of weeks have not been easy for me, so it's nice to look forward to something. When I say it hasn't been easy, I mean, our wonderful baby boy has been enjoying punching my hip and kicking my ribs at the same time, pretty much all day long. He's incredibly active, which is wonderful, but man, he must have Gwith's energy levels, because I swear, this baby never sleeps. My stomach is also getting pushed on more and it's getting much more challenging to eat! I am definitely looking forward to his arrival this October. Although, as a first time mom, I'm also terrified about the thought of labor. I've never done well with pain and I've always tried my hardest to avoid it...but this is one thing I can't seem to get out of! ;)

Our handsome baby boy as of July 15th (25 weeks!)
In other news, I've been writing a song for our baby boy since pretty much the day we found out I was pregnant! I am so excited for every one to hear it once he's born...it mentions his name in the chorus, so I can't post it yet...however, I may post a clip of a non spoiler part soon! :)

Anyways, hopefully I'll find the brain power to write again soon! I've been wanting to blog for a while but every time I sit at the computer, my pregnancy brain clicks on, and I can't remember a single thing to talk about. My brain must've been working a little bit better this morning! YAY! Maybe it will last another hour...or even the day??! That would be amazing!

Again, thank you everyone for your wonderful support at the restaurant and for the many congratulations on our upcoming bundle of joy! Every time a guest congratulates us, Gwith passes it on to me when he gets home. :)

Bonus photo of our bunny Willow napping because she's just so darn adorable!

Saturday, September 13, 2014

Aroha: An Incredible Week Thanks to an Incredible Team!

It's funny. Every day for the past 7 months, people I meet have been scaring me about the restaurant industry. I have literally had people tell me that once the restaurant began, my life would be over. As someone who hasn't been in the industry before, I couldn't just shake off these comments. Part of me, a large part of me, constantly believed them. I was having panic attacks day and night, trouble sleeping, and even trouble eating.

Well, we're one week into this crazy industry and there's one thing I now know.

Everybody was wrong. My life isn't over. As a matter of fact, it's just the opposite.

My life is only beginning.

While it's been a lot of hours and a lot of work, I look forward to going to the restaurant every single day. Honestly, I crave it. Every single day, I get to go to the restaurant and feel lucky enough to work with such an amazing team of people.

Someone once asked us why we started a restaurant. And before we could answer, he said it was to make money. The funny thing is, that answer has never sat well with me, because honestly, that's not the reason we started a restaurant. Sure, to be successful we have to make money. I get that. But do you want to know why I always wanted to start a business? To prove to the world that you can run a successful business just by treating your employees right.

Gwith and I have both had such awful work experiences over the past five years. These employers believed that disrespecting their employees and yelling at them was the only way to be respected as "the boss". Ever since we hired our staff, we have taken a very different approach. We've had both smiles and laughs as friends and nightly meetings as team members. And guess what: We've been open for four days and we haven't had a single customer complaint. Not one. Everyone has raved about the food and the service. Not a single item has been sent back to the kitchen. Not a single customer has complained about the waitstaff. I've never owned a restaurant before so I don't know if that's normal, but Gwith seems pleasantly surprised every single day. I'm assuming that he's never experienced that before in all of the restaurants he's helped open.

Grand Opening night on our patio!
Right now, no matter what ever happens, I just want to say THANK YOU. Thank you to our amazing team who has helped make our dreams come true and already, worked so hard to make Aroha a success. Your enthusiasm and hard work warms my heart every day. To be able to come to work every day and see friendly, happy faces, is everything I could've ever asked for. And THANK YOU to our guests who have come in these past few days and discovered our restaurant. It was our pleasure to serve each and every one of you. We are thrilled that you enjoyed your experience and that we could make your day/night a memorable one. I can't wait to see what the week ahead brings! Please join us this evening for dinner and tomorrow for our very first Sunday brunch starting at 10 am! We hope to see you there!

Relaxing After Hours with our late night team: (left to right) Lexi Medrano, Brian Smith, Gwithyen Thomas, Christian Stolp, Ben Schlesinger, and Justine Thomas

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30990 Russell Ranch Rd Unit C, Westlake Village, CA 91362
© 2014 Aroha Restaurant.